An Australian bonniest baby competition has taken an
obnoxious turn as a New Zealand woman slammed the winning
babies as "hideous''.
Clothing company Bonds announced the winners of its annual
Bonds Baby Search on its Facebook page this week.
But critical comments quickly lowered the tone of the
competition, prompting Bonds to remind people to be "positive
Among the commenters was a New Zealand woman who reportedly
said the babies were "hideous'' and "ugly''.
According to Australian media, the woman wrote: "Obviously
not going by looks or Australian.''
Another person commented: "OMG they definitely didn't choose
the cutest bubs.''
The comments could no longer be found on the Bonds' Facebook
Many people slammed the critical comments as "nasty'' and
"All babies who entered this competition are beautiful,
whether they win or not,'' said one.
Another commenter hit out at the competition itself, writing:
"Don't complain if people are judging your kids harshly. You
the parents are to blame for subjecting your kids to this.''
Bonds' spokeswoman Emma Street said the company was very
disappointed with the comments of a few parents.
"All the baby's [SIC] are beautiful and we have a very
difficult task to select the ones we feel have that special
Bonds energy in their photographs - after all they need to
represent our brand in the market place.
"It's simply not acceptable that the comments of so few ruin
the celebration for the 15 winners and all the families that
entered their beautiful babies.''
The company did not say whether it removed any offending
comments, but said people could "express their opinions
Previous years of the competition have also been marred by
negative comments about the entrants.
More than 60,000 people entered the contest this year. The
winning babies have the chance to become the face of Bonds'
baby clothes campaigns, while the parents receive Bonds
vouchers and a framed photo of their child.
Two of the 15 winners were babies with Down Syndrome,
Australian parenting site Mamamia reported.
Sarah Kiss, the mother of winning baby Ruby, who has Down
Syndrome, said: "I hope everyone can see that everyone should
be treated equally and everyone is beautiful no matter
- by Matthew Backhouse