TVNZ has apologised for airing a condom advertisement that
features a woman talking about her sexual enjoyment during a
television movie about one of New Zealand's most high-profile
Consent: The Louise Nicholas Story aired on TV One on Sunday
night and told of Ms Nicholas' fight for justice when she
took a police officer and two former police officers to court
over allegations of rape.
The small-screen adaptation of her plight, spanning 1981 to
2007, was the most viewed show in its time slot, with an
audience of over 305,000, according to Nielsen ratings
During its screening, an advertisement for Skyn condoms aired
that featured a woman in her underwear saying how much she
The ad attracted immense criticism on TV One's Facebook page
and on Twitter, and complaints were made to the Advertising
Viewers said they were appalled and horrified by such an ad
played during a real-life account of alleged sexual assault,
and said it reinforced a "rape culture" in the country.
"Bloody disgusting seeing a near naked woman pitching condoms
in the middle of a harrowing tale ... " wrote Stephanie Kane.
"Great drama and horrifyingly real - bad choice of advert,"
wrote Suzanne Mary Bull.
TVNZ apologised and said it was reviewing its ad booking
"It was in the wrong place at the wrong time.
"We are very sorry that we didn't pick this up before it went
"Due to human error the programme's subject matter wasn't
taken into account and it should have been. It wasn't a
"The fault was ours and it shouldn't have happened."
ASA chief executive Hilary Souter confirmed the issue had
The complaints would need to be accepted by the ASA's
complaints board chairman before a response was provided by
the advertising agency and TVNZ and a result was reached. She
said it took on average 11 days to reach a result.
Brad Shipton and Bob Schollum, former police officers, and
Clint Rickard, who became Assistant Commissioner, were found
not guilty of raping Ms Nicholas. Shipton and Schollum were
already jailed for the rape of another woman. Detective
Inspector John Dewar was convicted of four charges of
attempting to obstruct or defeat the course of justice and
jailed for four-and-a-half years.