Kiwis 'unlikely' to flock to buy Apple Watch

Apple Watches on display at the Apple Store in New York City. Photo by Reuters.
Apple Watches on display at the Apple Store in New York City. Photo by Reuters.
Kiwis are unlikely to flock to buy the Apple Watch when it hits New Zealand shelves at the end of this month, with one commentator saying it will probably attract only "early adopters" and executives.

Several versions of the high-tech timepiece will go on sale in this country from 7.01am July 31. They range in price from a sports version at NZ$599 to a rose-gold cased version for NZ$21,000.

The Apple Watch, with a rectangular touch-screen face, includes sensors to detect pulse rates and other health-related features and must be paired with an iPhone to work properly.

The Apple Watch was released in April to excited crowds, however last month it was announced that sales for the watch had plummeted by 90 per cent.

A report by market research firm Slice Intelligence claimed sales of the watch, had dipped to 4,000 a day in May, a far cry from the 200,000 a day sold in its first week of release.

While telcos Spark and Vodafone had previously held events for Apple product launches, it is unclear if they will do the same for the watch.

Technology commentator Peter Griffin said that with an entry-level price of $599, the Apple Watch was an expensive product.

"I see it remaining the domain of executives and early adopters for the time being," Griffin said.

"There's good scope for bundling deals with iPhones and other Apple products. But it is a first generation model and experience with other smart watches, such as the Samsung Gear, shows that innovation progresses rapidly. By the time consumers really warm to this thing, a couple of generations of watches will have passed and hopefully the price will have come down," he said.

But there is scope for bargain hunting wannabes.

New Zealanders are already ordering lookalike versions of the watch from Chinese retail giant AliExpress for US54.

A lookalike "A9 Smart Watch" boasts many of the same features as the real thing, although one man with knowledge of the technology said it was unlikely to be as finessed or robust as the genuine product.

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