A new campaign against cot death is being launched this week.
A set of new education materials were expected to be
available for the campaign.
These included a poster, a leaflet and a sleep safe card,
which would be placed on the cots of newborn babies in
hospital.
The new materials made it clear it was essential for every
baby to be "face-up, face clear and smokefree" in order to be
safe when they sleep, Ministry of Health chief advisor for
child and youth health Pat Tuohy said.
A fourth principle, "sleep in own bed", was also essential
for more vulnerable babies, such premature or low weight
babies or those exposed to smoking in pregnancy, he said.
"Discussion about how best to protect babies during sleep is
a good thing and different points of view can be strongly
held...
"But we must focus on what we do know, and what is widely
agreed about (cot death) prevention." The materials were
produced by Change for our Children and funded by the
ministry.
The new materials were also supported by Plunket, the College
of Midwives, the Child and Youth Mortality Review Committee
and the Office of the Chief Coroner.
Change our Children director Stephanie Cowan said the
materials were part of a broader goal to eliminate cot death
during 2010.
New Zealanders had become far too accepting of high rates of
smoking in pregnancy, and far too casual about safety in
terms of sleep position, wrapping and propping practices, use
of pillows and soft bedding and how we make the sleeping
space safe for a baby, she said.
Ms Cowan hoped the new materials would help every family to
understand how to protect their babies from cot death.
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