Tourism is getting an extra $20 million, bringing annual
funding to $89m, Prime Minister John Key said today.
Mr Key, who holds the tourism portfolio, said the extra money
would allow Tourism New Zealand (TNZ) to raise visibility in
key markets such as Australia, the United States and China.
Of the $20m, which goes in this financial year, $5m will be
earmarked for TNZ to carry out joint venture work with the
private sector and regional tourism organisations.
"By combining forces with private sector companies such as
airlines and hotels, we will increase our ability to turn
awareness into arrivals," Mr Key said.
"Tourism is a substantial and dynamic industry sitting at the
forefront of our economy.
"Its performance ultimately affects the wellbeing of all New
Zealanders."
TNZ said the extra funding was expected to bring in around
45,000 additional visitors each year.
The Tourism Industry Association described it as "a fantastic
initiative" which showed the Government understood the
industry.
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