Queenstown and Glenorchy as Isengard and Lothlorien, the
"ridiculously beautiful" drive between them and Hobbit-style
hiking experienced in the Wakatipu are promoted in the latest
evolution of Tourism New Zealand's "100% Middle-earth, 100%
Pure New Zealand" campaign.
Hiking on Mt Alfred is recommended for its "magnificent views
over Queenstown, Glenorchy and beyond" in the journey through
New Zealand as Middle-earth, mapped out by Weta Workshop
designers for the marketing organisation's website.
Jet-boating, wineries and Nomad Safaris are profiled as
The website development was unveiled as Hobbit fever ramps up
ahead of the world premiere of The Hobbit: An Unexpected
Journey in Wellington on November 28.
Tourism NZ chief executive Kevin Bowler said this week that
hundreds of millions of people would see coverage of the
premiere and New Zealand would be in the spotlight.
"This next phase of our campaign continues to leverage that
attention and seeks to convert interest in New Zealand into
travel," Mr Bowler said in a statement.
"People can check out newzealand.com and see for themselves
how the cinematic fantasy of Middle-earth is in fact the
reality of New Zealand - and that there is a whole world of
experiences to be had and people to meet within the
movie-scene style landscapes."