Queenstown businesswoman Moira Finlin who recently launched
"Hire A Mum" in the resort. Photo by Tracey Roxburgh.
A Queenstown woman who questioned where her quality of
life had gone has now dedicated her time to helping others find
Businesswoman Moira Finlin said when she was working fulltime
she became frustrated at arriving home to a house that needed
to be cleaned, a meal to be cooked, washing to be done and
gardens to be tended - all of which took time away from her
"Where was the quality of life?
"There was always something to be done.
"The more women I talked to, the more said they would love a
cleaner or someone to help."
It was the beginning of an idea which turned into a business
Ms Finlin launched about a month ago - Hire A Mum.
"[It's] very much like your second mum ... [it's] your best
friend; you can always rely on her.
"I love to make people's lives happy.
"It doesn't matter how gross or dirty, Mum will do it.
"It's about making lives easier so people can spend more time
with their families and friends and take the hassle out of
Along with cleaning, cooking, baking, sewing, gardening and
babysitting, Ms Finlin said Hire A Mum could also take care
of grocery shopping and catering ahead of events "so you've
got time to go out and do what you want to do ... and be a
"If one of your kids is sick and you've got a deadline at
work ... and you're in such a dilemma, Hire A Mum will step
in and come and look after your child - the list is
Already she has been working for real estate companies,
preparing houses for sale and for open homes and has
introduced gift vouchers for those wanting to give someone a
While she does the majority of the work herself, some
elements are contracted out, for example, sewing.
"As I grow I will introduce more staff, but they have to be
people who are passionate about what they do and making
people's lives easier.
"At the moment I'm in the early stages, but my focus for the
next six months is to market myself ... the long-term goal
would be to franchise it.
"Hire A Mum is a reflection of my personality.
"I like to look after people the best I can ... I like to
inspire people and motivate people ... and it's exciting to
be doing something for myself."