The simplicity of turning on a tap and filling a glass with
treated water belies the huge cost and effort involved with
This week, the Queenstown Lakes District Council will be
rolling out a "big project" with a long life in an effort to
help the community save water.
Council communications manager Meaghan Miller said the
campaign would be launched on Wednesday.
"There are some big issues - it's a campaign that talks
openly about the problems.
"It's a big deal and will be across multiple mediums and we
need to bring the community on board with what the problem
The council had previously identified water demand management
as a key issue in the last two 10-year plans.
In October, Queenstown Lakes Mayor Vanessa van Uden said the
simple message was that "if we use less treated water, we
will pay less for infrastructure, in fact millions of dollars