Celebrating Shotover Canyon Swing's 10th birthday with the company's new ''Cheer Chair'' tandem jump are, from left, sales manager Claire Stewart, general manager Matt Hollyer and operations manager Brad Cutler. Photo supplied.
Sunday marked a milestone for the world's highest cliff jump
operator, Shotover Canyon Swing, which celebrated its 10th
birthday by launching a ''world-first'' jump.
More than 120,000 people have launched from the company's
Shotover River cliff edge, and more than 60,000 opted to jump
General manager Matt Hollyer said a focus on innovation was
at the very heart of the company.
''We created a great product, sustained it, refined it and,
with encouragement from agents and customers, it simply gets
better and better.''
Shotover Canyon Swing stemmed from Hamish Emerson and Chris
Russell's love of climbing and free-falling.
From throwing mates off the cliff and finding the ideal
location for it, they pursued all engineering and safety
requirements for the then named ''Not Your Average Backyard
The pair built the track, swing and platform by hand, hauling
1.2 tonnes of wire cable and 1.5 tonnes of concrete to the
present-day site and launch pad overlooking the Shotover
When the first commercial swing was launched on December 2,
2002, no-one comprehended how big the operation would become.
In the first year of operation, five jump ''styles'' were
offered. Ten years on, people lining up for the 109m plunge
can choose from more than 70 launch techniques, with a
world-first new style, code-named ''Cheer Chair'', launched
to mark the company's birthday.