British actor Martin Freeman stars as Bilbo Baggins in the eagerly awaited The Hobbit: An Unexpected Journey, to be released on December 12, but how will Otago audiences see it? Photo supplied.
Cinemas in Arrowtown and Wanaka have embraced the digital
revolution early enough to present The Hobbit in all
its glory this week, but only a few cinemas in the South
Island can project the epic at its controversial 48 frames
per second (fps) speed.
Dorothy Brown's Cinema manager Samantha Relph announced this
week digital films were now being shown in the Arrowtown
boutique independent and 3-D will make its debut with The
Hobbit: An Unexpected Journey on December 12.
Miss Relph said she was delighted with the response from
''The latest Bond movie, Skyfall, has played to full
houses and from comments I have received, our new technology
has really captured the imagination of movie goers,'' she
Cinema Paradiso owners Calum MacLeod and Andrea Riley made
the digital switch one year ago and noticed the ''massive
difference'' in presentation over analogue.
Mr MacLeod said it was a ''crying shame when you're moving
away from film, a medium I know and love, but it was last
Christmas we crossed the threshold of there being more
digital theatres than film theatres, so it's either stay in
the industry and make the transfer, or get out of the
Ruby's Cinema, Cardrona Rd, Wanaka, has had digital and 3-D
capability since it opened 13 months ago.
Reading Cinemas Queenstown will present films digitally and
in 3-D by the first half of 2013.
Complex manager Rebekah Moore said it was ''interesting to
note only limited cinemas have The Hobbit in 48
frames, as that's the only film in this format for another 12
''Even if a cinema has digital, the conversion to 48 frames
costs about $15,000, so the economics of it make it
unsuitable, more so given the 35mm film quality is excellent,
anyway, and the customers lose no quality, entertainment or
otherwise, from seeing it in this format.
''That's why the film is only on a handful of screens in 48
''High frame rate'' (HFR) is what makes The Hobbit
different from 3-D movies which have gone before.
Cinema Equipment managing director Mark Christensen, of
Nelson, said most cinemas in the South with 3-D systems could
upgrade to HFR, although not all were.
Of the independent cinemas he serviced, the St James, in
Gore, and Fiordland Cinema, in Te Anau, would be operating
HFR for The Hobbit.
The 48fps of HFR reduces strobing, flicker and motion blur
which can occur with traditional 24fps systems.
Mr Christensen said HFR was ''the new innovation'' of The
Hobbit, although Kiwi Magic, shot in the 1970s and played
in Queenstown for many years, was a film with an even higher
frame rate than The Hobbit.
''When I first saw fast frame rate with Kiwi Magic, I
was absolutely bowled over by it and I have seen 17 minutes
of The Hobbit at high frame rate, and it is
Mr Christensen said some film critics did not like HFR
''because it didn't look like film''.
''It was a bit like when we moved from records to CDs and
suddenly the scratches were absent.''
Rialto Dunedin complex manager Craig Robinson said the
adjustment to HFR had already been made in the complex's
300-seat 3-D theatre.
Sample footage he had seen had made him feel like he ''was
really there, in the adventure''.
''It's so smooth, crystal clear and everything is just
amazingly in focus.''