Tourism New Zealand's 100% Middle-earth, 100% Pure New
Zealand campaign, featuring Queenstown and Glenorchy, won the
award for ''world's leading destination marketing campaign''
in the World Travel Awards 2012 grand final in New Delhi on
Award winners were decided by tourism professionals in more
than 171 countries across the globe, including travel
agencies, tour and transport companies and tourism
organisations. Tourism New Zealand chief executive Kevin
Bowler said it was a ''huge honour'' to win the category.
''Through our new 100% Pure New Zealand campaign we aim to
leverage the attention that New Zealand will receive by
starring in these movies, and convert that attention into
travel,'' Mr Bowler said.
The award caps a good year for Tourism New Zealand and the
nation, having been voted leading tourist board in the 2012
Australasian World Travel Awards, named the favourite
country, worldwide, at the Telegraph Travel Awards and
favourite emerging destination, overseas, at the Conde Nast
Traveller Reader Travel Awards in India.
New Zealand was also named the top destination for 2013 by
Flight Centre Australia.