Adventurer Bear Grylls has teamed up with Air New Zealand to
create a new safety video for the airline.
The Man vs Wild star filmed the video in a remote part of the
Routeburn Track near Fiordland late last year.
The Bear Essentials of Safety rolls out across the Air New
Zealand fleet today.
In it, the adventurer is assisted by entomologist Ruud
Kleinpaste (also known as The Bug Man) and has to contend
with a cast of native creatures, including a kea, a tuatara,
native glow worms and the extinct flightless bird, the moa.
Grylls said shooting an in-flight safety video in the wild
was an "inspired'' idea.
"New Zealand is a country that I have always called my home
away from home and I feel so proud to be involved with this
Air New Zealand Chief Marketing and Customer Officer Mike Tod
said Grylls was the ideal in-flight safety ambassador.
"Bear was the ideal partner to help us bring to life
important on-board safety messages in a unique and compelling
way, while at the same time demonstrating the best of what
New Zealand has to offer.''
The airline's previous safety videos include The Hobbit
themed An Unexpected Briefing, All Blacks themed Crazy About
Rugby and Fit To Fly featuring fitness legend Richard