Wakatipu tourism will be strongly represented on the
international stage when Destination Queenstown and 25
operators showcase their latest products at Trenz, in
Auckland, next month.
DQ's international markets manager Ben Chapman, Australia and
New Zealand marketing manager Lisa Nilsen and trade marketing
executive Christiana Zhu will work alongside the Southern
Lakes contingent to represent the region at the annual travel
They will meet some of the world's most influential travel
buyers and negotiate contracts for the coming seasons.
Mr Chapman yesterday said Trenz was a huge opportunity to
generate business for Queenstown from New Zealand's major
''Trenz is like speed dating with the world's tourism
heavyweights. It gives us the chance to strengthen existing
relationships and update knowledge in our traditional markets
like Australia, UK, US and Germany, build contacts and
awareness in growth markets such as India, China, South East
Asia, instil Queenstown's core proposition as a premier
four-season lake and alpine resort, build awareness of our
offerings including biking, golf and wine, and act as a
conduit between DQ members and market opportunities.''
DQ staff have 102 appointments over three and a-half days
with travel trade and media. Mr Chapman will meet long-haul
buyers while Ms Nilsen will concentrate on Australian buyers.
Ms Zhu will assist with appointment streams. Chief executive
Graham Budd will attend key speaker sessions and strategic
meetings and discussions.
Queenstown-based and represented tourism organisations set to
attend are AJ Hackett Bungy New Zealand, Azur Lodge, Base
Backpackers, Canterbury Trails, Connectabus, Destination
Queenstown, Discover Arrowtown, Distinction Hotels, Gibbston
Valley Winery, Go Rentals, KJet, Kiwi Discovery, Mantra
Group, Millbrook Resort, NZONE Skydive, Nomad Safaris,
Nomads, Queenstown Park Boutique Hotel, Queenstown Rafting,
Real Journeys, Rydges Hotels and Resorts, Scenic Hotel Group,
Skyline Queenstown, Southern Discoveries, the Helicopter
Line, the Wakatipu Collection (consisting of Shotover Lodge,
Queenstown Bike Tours, Remarkable Golf Tours, Queenstown
Transport, Body Sanctum, Heli Tours, Tatler and Prime
Restaurants) and Ziptrek Ecotours.
Organisations from Wanaka set to attend are Alpine Resort,
Edgewater, Lake Wanaka Tourism, Minaret Station Luxury Tented
Lodge, Puzzling World/Wanaka Hotel and Siberia And Other
Wilderness Adventures-Wilkin River Jets/Backcountry Heli.
• Trenz 2013 will be held at the Auckland Waterfront on April
21 to 24.