The countdown to the 2015 Fifa Under-20 World Cup has begun
with the announcement last week of the seven centres,
including Dunedin and Christchurch, which will host
Tourism New Zealand chief executive Kevin Bowler said the
tournament provided each centre with an opportunity to
showcase itself to teams, family, fans and international
''One of our goals, as it was for the Rugby World Cup 2011,
will be on drawing fans and media beyond the stadium and out
into the regions for a 100% Pure New Zealand experience,'' Mr
Tourism New Zealand has also identified the 2015 Fifa
Under-20 World Cup as a key opportunity for engaging with the
emerging visitor market of Latin America.
The tournament will be broadcast to more than 100 countries
and an estimated global television audience of more than 170
million people, providing exposure for the tournament, the
host cities, and New Zealand.
It is estimated more than 9000 overseas fans will pour into
New Zealand for the tournament and to support their teams.
The tournament will involve 24 national teams, include 52
matches and will run for three weeks from May 30 until June
21, 2015, during New Zealand's football season.