Queenstown's profile as an all-year tourist destination is
continuing to grow rapidly, members of the resort's tourism
organisation heard last week.
Guest nights and passenger numbers are up. However,
Destination Queenstown chairman Mark Quickfall humorously
noted that the resort did not need two convention centres.
One is being proposed by the Queenstown Lakes District
Council and another was more recently announced by private
developer Alastair Porter.
Destination Queenstown's chief executive Graham Budd
recounted the organisation's campaigns from the past year at
the organisation's annual meeting.
Members heard the past year had been positive for the tourism
Destination Queenstown's numerous campaigns generated a
significant increase in views to the organisation's website.
And from the site, there was an increase in visits to
individual product listings and clicks to individual operator
The resort is quickly biting into the country's holiday
arrival percentage: in 2007 Queenstown's share of arrivals
from Australia was 5%, compared with 17% in 2013.
Successes of 2013 so far included a successful Winter
Festival, which came in under budget, although Mr Budd
admitted it was a ''tough'' festival.
Other highlights were the highest-ever February guest nights
and the launch of a Qantas and Emirates alliance enabling the
airlines to share services between New Zealand and Australia
for the next five years.
Mr Budd said Australian visitors were still the most numerous
in Queenstown, but the number of Asian visitors was growing.
At the end of the meeting, Matt Hollyer was elected to the
activities seat on the organisation's board and Stephen
McLean was elected unopposed to the general seat.
A chairman will be elected at the first meeting of the new