A Space Odyssey . . . A replica of the Nasa Mars rover
Curiosity, part of a Qantas promotion being wheeled out
around New Zealand, explores Queenstown Hill.
Queenstown Airport servicing airline Qantas uses the
landscapes of the Wakatipu for its biggest domestic advertising
campaign for Qantas Frequent Flyers in New Zealand.
A 2m-tall replica of the Nasa Mars rover Curiosity
makes a memorable appearance, trundling on a dusty track on
Queenstown Hill with snow-capped mountains behind, then
navigates a cattle grid on a muddy farm road and encounters a
herd of sheep, to reach the rugby playing field of the
Queenstown Events Centre.
The Remarkables range is visible and Qantas and Emirates jets
take off from Queenstown Airport.
The 30-second clip, posted on YouTube, was devised by
advertising agency Droga 5 and produced by Heckler, both of
Nasa granted special permission for Qantas to create the
fully motorised sedan-sized rover, which was built out of
materials including steel, plastic and wood and weighs 350kg.
Qantas marketing director Stephanie Tully said the campaign
''is a significant investment and reflects the importance of
the New Zealand market to Qantas Frequent Flyer.
''The concept is based around using the ultimate explorer,
the Nasa Mars rover, to inspire both current and potential
members to discover the many benefits of the programme.''