Queenstown will play to its strength as the gateway to
adventure when Destination Queenstown and Tourism New Zealand
encourage Australians to visit this summer.
The regional and national tourism organisations yesterday
launched the campaign ''Every day a different story'' in New
South Wales and Victoria.
The campaign showcases ''the uniqueness of Queenstown'' and
features adventure experiences against the resort's natural
backdrops. Jetstar would help drive uptake with direct
flights as would outdoor and online advertising.
DQ chief executive Graham Budd said the partnership was
expected to boost inbound tourism, Jetstar flights flying
directly into Queenstown from Sydney and Melbourne.
''Queenstown is widely known in Australia for its winter
offerings. However, the message from this campaign is that
the region is the ideal adventure getaway with a wide range
of summer activities on offer,'' Mr Budd said.
''Queenstown is home to numerous world `firsts' in adventure
terms with the first commercial jet-boating operation and the
world's first commercial bungy jump.''
Tourism New Zealand general manager Tim Burgess said the
national tourism body was ''delighted'' to be working with
''Not only is Queenstown accessible, it's widely recognised
as the adventure capital of the world and this campaign will
help build on the success of that,'' Mr Burgess said.
TripAdvisor voted Queenstown ''No 1 outdoor and adventure
destination in the world'' in the annual Travellers Choice