Queenstown Airport and staff star in a new Hobbit
themed video by Air New Zealand which has been viewed more
than 1.3 million times in its first week online.
Just Another Day in Middle-earth stars Air NZ flight
attendants, pilots, aircraft engineers, an aircraft marshall,
baggage handlers and airport staff as themselves, with a
film-inspired twist, and more than 120 extras.
It aims to inspire travellers from around the world to take
their own unexpected journey with the marketing message
''Middle-earth is closer than you think''.
The video also features actor Dean O'Gorman, who plays dwarf
Fili, and the voice of Sylvester McCoy, The Hobbit
Trilogy's Radagast the Brown.
O'Gorman said in a statement that the video captured both the
magic of The Hobbit films and the ''unique personality'' of
Air New Zealand.
''It was great to be involved in this video and see so many
Air New Zealand staff having a bit of fun with all the
Hobbit film references.''
The Hobbit: The Desolation of Smaug is set for a New
Zealand cinema release on December 12, with a worldwide
release around the same date.
Tourism New Zealand figures from last year's marketing
activity around The Hobbit: An Unexpected Journey show
82% of international survey respondents said the campaign
increased their interest in New Zealand.
A total of 8.5% of international visitors to New Zealand
during January-March this year said The Hobbit trilogy
was a factor in stimulating their interest in New Zealand and
1% said it was the most important factor.
• Beorn's House, filmed in Paradise and Glenorchy, near
Queenstown, for The Hobbit, was one of four locations
exposed to 200 media and guests when Tourism New Zealand
opened ''The Book of New Zealand'' in Los Angeles on Sunday