Queenstown stands to benefit from up to $2 million of
promotion and an extra 30,000 visitors to New Zealand a year,
if the proposed $200 million Fiordland Link Experience is
built, it is claimed.
The figures feature in an analysis by economists Brown,
Copeland and Co on the employment and income effects of the
proposed monorail between Queenstown and Te Anau Downs, which
was commissioned by Wanaka based development company
Riverstone Holdings Ltd, and released last week.
Riverstone estimated overseas marketing of the project,
involving catamaran, all-terrain vehicle and monorail
services, will attract an extra 30,000 visitors to New
Zealand each year, based on an annual international marketing
campaign costing between $1 million and $2 million,
encouraging a 1.1% increase in international tourist
The campaign would draw attention to Milford Sound, Te Anau,
Fiordland National Park, Fiordland and the Queenstown Lakes
district, as well as the Fiordland Link Experience itself.
The report said average spending per visitor to New Zealand
was $2750, implying an extra 30,000 overseas visitors would
lead to additional visitor spending of $82.5 million a year.
Detailed work at the regional level would be undertaken for
the Resource Management Act stage, which was the next step in
the process, subject to ministerial approval of the
concession, Riverstone managing director Bob Robertson said.