Blogger's crazy Queenstown selfie

Queenstown-based Trey Ratcliffe with a fake sheep in the Sofitel Queenstown’s toilets

Social media photography sensation Trey Ratcliff snapped a bathroom selfie - complete with fake sheep - in the famous men's toilets at Sofitel hotel in Queenstown.

But the American - who runs the world's No.1 travel photo blog and has a social media following of six million - has not lost the plot.

It's all for charity.

Non-profit organisation Worldbuilders, which raises funds for agriculture charity Heifer International, is promising donors it'll get certain high-profile individuals to do stunts when it hits certain targets.

Ratcliff, 42, agreed to shoot an 'ill-advised' bathroom selfie required by Worldbuilders when fundraising hit $275,000.

"I've never taken a bathroom selfie because they seem so ridiculous to me," Ratcliff says.

"But I agreed to do something crazy for the good of the world. I ran a few ideas across my wife who informed me they were really much too ill-advised.

"So I dialled it all back and got a fake sheep."

Ratcliff borrowed the sheep from Aotea Souvenirs on Beach Street after some awkward explaining to store owner Richard Hanson.

"After I promised not to violate the fake sheep or do anything lewd, he agreed to let me borrow the sheep for one hour," Ratcliff says.

A video clip of Ratcliff bargaining, carrying the sheep and then setting up the shot as son Ethan stands guard outside the toilets, is on the Worldbuilders website.

- Mountain Scene 

DIY

Leading commentator Dr Bryan Edwards recently opined that a 'Selfie' sounds like a dodgy solo act. This just proves it.