Fergburger general manager Stephen Bradley.
Fergburger has reacted to being hailed as ''maybe the
best burger joint on the planet'' by CNN with typical Kiwi
The gourmet burger eatery in Queenstown earned high praise
for serving ''the best burger in the world'' by the travel
section of CNN online yesterday.
The article told its millions of worldwide readers ''if
Michelin stars were still dished out the way they originally
were, Fergburger would bag at least a couple, arguably three.
(`Exceptional food, well worth a special journey.').
''Like checking out the Eiffel Tower in Paris, Ferg's has
become the compulsory stop in Queenstown.''
CNN described the crowds which often spill on to Shotover St
and noted the ritual many overseas visitors have of taking a
''burger selfie'' with their smartphone, then showing it to
envious friends via social media.
Queenstown did not miss out on the exposure and was
name-checked as ''New Zealand's adventure capital''.
However, CNN reported the familiar story of the company's
consistent rebuff of franchise offers and was unable to
expose the real identity of Fergburger, or talk to the
business owner, all of which adds to the urban legend, by
accident or design.
Fergburger general manager Stephen Bradley told the Otago
Daily Times yesterday that the CNN coverage was ''creating a
few ripples'' and staff were ''highly humbled and very proud
of the story''.
''Certainly not a title we would have chosen,'' Mr Bradley
''It's a claim that we won't make.
''We're proud of Ferg' and Queenstown and it's recognition of
13 years of hard work by an awful lot of people, so we're
''Our immediate focus still is Queenstown, but it would take
something very special to make us expand and I think the
longer we go and the more we put into here, the more that