New Zealand tourism operators are being warned by the Tourism
Industry Association (TIA) against a service offering to
provide fake reviews to improve their TripAdvisor profiles.
A number of tourism businesses around the country received an
email last week offering as many as 20 false reviews for
$297. It is unclear whether the email originates from New
Zealand or elsewhere.
Association chief executive Martin Snedden said he
''strongly'' advised operators against purchasing fake
Mr Snedden said the association has reported the email to
both NetSafe and TripAdvisor and the travel guide website
said it would investigate the email.
''TripAdvisor is an important source of information for
travellers in New Zealand and it's vital that users are able
to trust its reviews,'' he said.
''We encourage TIA members to provide such excellent service
and experiences that visitors will want to post great reviews
Travellers also need to be aware that TripAdvisor reviews are
open to abuse, Mr Snedden said.
''We suggest they should check a range of reviews and
websites, as well as seeking advice from the likes of i-Site
visitor information centres.''