Queenstown residents and visitors to the resort are using
nearly 430,000 megabytes of data a month - 20 times the
amount of 4G data downloaded at Beyonce's concert in Auckland
Public use of the next-generation mobile communication
technology, known as 4G, in Queenstown has more than doubled
in the past six months, which Vodafone said was at much the
same rate as its 37 other 4G locations around New Zealand.4G
provides much faster mobile downloads plus better streaming
and video on smartphones and tablets.
Vodafone launched 4G in Queenstown last June. Queenstown was
the first South Island provincial town and only the third
centre in New Zealand to get 4G.
A 4G report released by Vodafone last month examining the
impact of the country's first 4G network on social trends and
behaviour shows New Zealanders stream four times more content
on 4G than 3G.
Ms Pickering said it had been great to see how rapidly
Queenstown had adopted the technology.
''A large share of activity on our 3G network is web
browsing, but on 4G customers enjoy traditionally fixed line
activities - like shopping and streaming music and video -
and Queenstown is no exception.''
Ms Pickering said Vodafone expected 4G use in Queenstown and
nationwide to continue to grow at ''exponential'' levels.
''This year, our network priority is to deliver the benefits
of superfast mobile to more of New Zealand,'' she said.
Telecom, which intends to change its name to Spark later this
year, said the company was looking at expanding its 4G
coverage to Queenstown, beyond Auckland, Wellington and
However, it did not have a timetable for the Wakatipu due in
part to the prolonged 700MHz spectrum auction by the
Mobile network 2degrees is expected to launch 4G commercially
in Auckland in July, followed by the wider Auckland region
and Hamilton, Wellington and Christchurch by the end of the
The deployment will continue into the provinces in 2015, but
the company could not confirm when it would launch the
service in the Wakatipu.