A $20 million extension to marketing partnership with Tourism
New Zealand is one of two key partnerships announced by Air
New Zealand this week, both of which aim to drive
Yesterday the national carrier announced the extension of the
marketing partnership through to 2015, stretching
co-operative marketing activity to Singapore and Southeast
Asia, in support of Air New Zealand's proposed alliance with
Under a memorandum of understanding signed between the two
parties last year, each organisation would invest $10 million
over the next 12 months in the Australian, Chinese, Hong
Kong, Japanese, North American, United Kingdom and European
markets, along with increased activity in emerging markets,
including India, Indonesia, and Latin America.
Tourism New Zealand chief executive Kevin Bowler said visitor
arrivals were up more than 5% to 2.75 million international
visitors in the year to March.
That growth was being driven by holiday arrivals from key
markets including China, the United Kingdom, Europe and North
America and emerging markets of India and Indonesia, Mr
On Monday Air New Zealand announced it had signed an
understanding with New Zealand Winegrowers, which would see
them work together to actively promote New Zealand as a wine
tourism destination - an emerging market for the country.
The organisations would promote New Zealand wine in North
America and Asia. Air New Zealand and New Zealand Winegrowers
would also host international food and wine media on
familiarisation tours of New Zealand.
New Zealand Winegrowers chief executive Philip Gregan said
wine tourists spent 30% more than ''average tourists'' in New
Zealand and stayed longer.
''This partnership with Air New Zealand will allow us to
jointly reach these important customers to increase wine
exports and tourism to New Zealand.