Michelin-star chef Josh Emett has created a new business,
Master Match, matching food with wine and providing recipes
for consumers, believed to be a world first. Photos
A conversation over a beer about 18 months ago has led to
Michelin-star chef Josh Emett's latest business venture,
believed to be a world first.
Mr Emett, a Masterchef New Zealand judge and owner of
Queenstown restaurants Rata and Madam Woo, launched Master
Match earlier this year, aiming to take the guesswork and
pressure out of impressing dinner guests.
Mr Emett and his business partner Richard Knight, of
Auckland, wanted to help people match food and wine or beer
by creating recipes to perfectly match selected New Zealand
wines. Supermarket shoppers who come across one of these
wines with a Master Match sticker can scan the QR code on a
smartphone to get to his website, find the wine and recipe,
then pick up the ingredients needed while in the supermarket.
The recipes are relatively simple, meat or fish, and so far
16 wines and recipes are listed.
''It's something that's, oddly, not been done,'' Mr Emett
''Every person I know wants to match food and wine when they
go out to a restaurant - what am I drinking and what am I
eating?''It's about bringing that together.
''We think it's a world first.''
At present, 12 wineries were on board, including Central
Otago's Akarua. The pair aimed to have 1 million by year end.
''From a retail point of view, it's great. It encourages
responsible drinking and also it helps link food and wine.''
Mr Emett said Master Match had also joined forces with
Hallertau beer, not only matching beer with dishes, but using
beer to create dishes.
''It's more about having fun with beer - how to cook the
perfect steak, barbecue ideas ... batters.
''It's a bit more of an overall picture with beer.''
Users could also interact with Mr Emett via social media,
asking him questions if they got stuck, which he would try to
reply to immediately, or they could share images of their
finished products with him.
Each recipe also came with a ''Master Tip'' providing advice
Mr Emett said many of the wines were exported overseas so
international users could receive full benefits of the
However, if certain products were not available, home cooks
could adapt recipes with what was available.
''It's much like looking at a cookbook.
''I sit down here and buy a Jamie Oliver cookbook ... recipes
using hake or halibut, that's not something that's readily
available, I have to [replace] it with something we have.
''The whole point is it takes a bit of the pressure off ...
throwing a dinner party and worrying ''What am I going to
cook, what am I going to drink?''.
Roast lamb rump with harissa
Roast lamb rump with harissa, tomato and coriander,
matched with Akarua Rua pinot noir 2013.
2 lamb rumps
1 Tbsp butter
2 garlic cloves, diced
1 onion, diced
½ tsp coriander seed, ground
½ cup harissa paste
½ red pepper, diced
2 tomatoes, diced
¼ cup water
Sweat the onion, garlic and coriander seeds in butter. When
the onions are soft, add in the harissa and capsicum, sweat
until tender. Add in the tomatoes and water, cook until a
thick consistency. Blitz with stick blender to a nice even
consistency and season to taste. Preheat the oven to 180degC.
Score the fat of the lamb rump, season and place fat side
down into a hot cast iron pan with a little oil.
Render down the fat over a medium heat. When golden and
crispy, turn over and place into oven, cook for 8-10 minutes
until desired degree of cooking, take out and let rest at
ambient temperature for 10 minutes. Plate the sauce first
then add the sliced lamb rump on top. Garnish with fresh
Master Tip: ''I find the rump is best served medium.
You could use rack or chops as well here, though cooked on
the barbecue. Harissa paste is fairly easy to find, and if
you want more heat, use chilli flakes or fresh chillies.''