Queenstown businessman Mark Quickfall says the Queenstown Lakes District Council must be wise in its decision-making to ensure the resort's CBD remains vibrant and accessible. Photo by Tracey Roxburgh.
How can Queenstown's CBD be preserved so it remains the
Most people seem to agree - development at Frankton will
probably be only positive for the resort, creating jobs,
stimulating the economy and providing a wider retail
However, there is a risk: with rental prices at Frankton less
than a quarter of those in the Queenstown CBD, some business
owners may be tempted to relocate to Frankton.
If specialist, long-standing, locally owned retail stores
chase cheap rents at Frankton, will Queenstown ultimately
become a town full of bars, cafes and restaurants?
It does seem unlikely, given the demand for sites in the CBD
is such that there is, at least anecdotally, a queue of
businesses waiting to get their slice of the pie.
Queenstown Lakes Mayor Vanessa van Uden said everyone had a
part to play to ensure the CBD remained vibrant, diverse and
continued to thrive - that meant those who live, work and
play in the resort as well as those who owned commercial
Resort businessman Mark Quickfall - a tenant, landlord and
commercial building owner - said while landlords wanted
returns on their investments, it was important rents did not
become cost-prohibitive for tenants.
''Landlords want a return, and you can't get one from an
''If you're too greedy, you get a high tenant turnover - a
landlord is better with a tenant that's successful ... and is
going to be long term.''
High demand, coupled with limited supply in the CBD, meant
there was a risk rents could rise.
While Mr Quickfall said landlords needed a ''reasonable rent
... we don't want to get into a situation where the market
drives the rent up''.
Although development at Frankton would enable services that
were not necessarily appropriate for Queenstown, cheaper
rental prices at Frankton might have an effect on the CBD.
''We're going to have to be careful with planning - Rotorua
had developed big box [retailing] out of town - they have a
lot of empty [businesses], about 99 in their central area,
but Rotorua is a different model to Queenstown.''
Bayleys commercial sales and leasing specialist Marty Barwood
said at present he was not aware of any available tenancies
in the CBD, with spaces ''highly sought-after''.
Business owner Kim Wilkinson, who has interests in Queenstown
and at Remarkables Park, believed the vibrancy of the CBD
was, partly at least, reliant on ''responsible'' landlords.
''There's a realisation from many landlords that we can do it
better ... I think there have been some rental hikes that
perhaps haven't been justified,'' he said.
However, fellow business owner Ian Bell, of 45 South outdoor
store, said landlords had a right to make money and,
ultimately, it was a business owner's choice to pay the cost
of being in the CBD.
Mr Bell said he had been in business 28 years, moving several
times during the period, and was now in Shotover St.
Last year, he halved the size of his store and now, because
of lower overheads, provided his product mix was right, he
had a ''better bottom line''.
''It's up to people to afford to pay [the rentals] ... there
are people queued up waiting to get into town.
''I, frankly, wouldn't be interested in going out to
At present, Mr Bell estimated 90% of his business came from
tourists, so his products were geared towards them.
Provided CBD retailers were savvy with their product
offerings, development at Frankton would not harm their
bottom lines, he said.
However, all men agreed a key issue for the resort to
overcome - sooner rather than later - was accessibility in
Recently, the Queenstown Chamber of Commerce conducted a
''Downtown Revitalisation Survey'', seeking to identify the
key issues facing businesses.
Chamber chief executive Ann Lockhart said businesses
indicated three of the five major issues they faced related
to accessibility - parking, traffic and transport.
Also of concern were high rentals and streetscaping.
Mr Quickfall said traffic management and public transport
were vitally important for the continued success of
''The planning is paramount. There's no point if you drive
into town, get locked up in traffic, eventually give up and
go and shop somewhere else or online.
''We need to be planning for that today and not just waiting
until it's too late.''
Since 2005, the Queenstown Lakes District Council has been
working on access issues in and around the CBD, with the
Inner Links project launched in 2008.
Its goals include bringing traffic into Queenstown via
arterial routes to avoid the CBD and provide better access to
existing and planned car parking.
Following a meeting in June, the council agreed to continue
with the work, but defer ''the need for road construction
Perhaps until the council gets it right, Queenstown's heart
may not pump as effectively as it otherwise could.