That question was raised by Lake Wanaka Tourism chairman Brent Harridge when approached by the Otago Daily Times.
The report, by North Island consultants Martin, Jenkins and Associates Ltd, was presented to the council last week.
Mr Harridge said he believed it was ''in some ways a solid document'' but he wondered why it was confined to Queenstown and Wanaka.
Mr Harridge was twice asked for his input and at the last forum told those involved it was ''not a district-wide document''.
''My exact words were if you look at the likes of Glenorchy, Kingston, Makarora, Hawea, Luggate, Wanaka, Cardrona, it doesn't reflect their current economic status and opportunities that they have.''
And Mr Harridge said some ideas put forward by those who were consulted were also not taken into account.
''You look at the report and go, `It's like we weren't there'.
''It's like we haven't been listened to.''
One matter he suggested had huge potential for Wanaka - winning the Chorus Gigatown competition - did not rate a mention in the report.
Wanaka has been at or near the top of the leaderboard in the year-long competition, the first round of which is due to be completed by Friday.
''When they are looking for solutions, and they have been given some solutions, and the solutions aren't in the document ... how can you ignore those things?''Mr Harridge said.
Tourism is mentioned 91 times in the report but there is no mention of horticulture, viticulture, dairying or sheep farming.
Mr Harridge's main concern about the report is an ''inference'' the three tourism groups, Destination Queenstown, Lake Wanaka Tourism and the Arrowtown Business Association, could be brought together for the sake of efficiency.
The report says having three promotional organisations for the district with different governance arrangements for each agency ''duplicates overheads''.
''A review of the effectiveness of the current split in promotion and marketing responsibilities should be undertaken.''
Destination Queenstown receives $3.3 million each year, Lake Wanaka Tourism $738,000 and the Arrowtown Business Association $117,000, with 95% of the money coming from businesses in each town and 5% from ratepayers.
Mr Harridge believed the council had no ability to change a model ''admired'' by other regional tourism organisations and he was surprised a change was suggested.
''It was little things like that I found frustrating because it was like 'that is just patently either not correct or not possible and you've just provided it as a solution'.''
''If the council ratifies this document in a couple of months' time then it is going to become an issue.''
Queenstown Lakes Mayor Vanessa van Uden said the council would begin public consultation ''within weeks''.
''The concept of integrating the promotions bodies is an obvious one to explore.''
''The suggestion that the effectiveness of the current structure should be assessed is a long way from any decision to make changes.''
Ms van Uden said some of the other matters were ''either implicit in the document or captured in the detail of the appendices''.
