Supporter Sir Eion Edgar told the Otago Daily Times he hoped people would get behind the initiative, which invited individuals to donate to an online website.
Sir Eion, a founding trustee of the Arts Foundation of New Zealand, said art was a vital part of society.
''By giving money people really feel part of an event. They can donate ... whatever they can afford. It is a great way to get involved and give back to our local communities.''
The fundraising website goes live today through Boosted, an initiative supported by the Arts Foundation to help artists and projects get funding.
Each project must set a clear financial target, but if it is not met all money is returned.
Organiser Julie Hughes said the organisers were being realistic with the monetary goal, hoping to raise $6000.
''This is a chance to celebrate arts in the Wakatipu. We have such an array of local talent in Queenstown - and these artists need a platform to showcase their work. By getting involved, people in the local community can contribute to this.''
Artist Sue Wademan said the festival would include more than 50 classes, giving new artists a chance to get involved and perhaps learn new skills, while others would focus on more advanced learning.
The Arrowtown Spring Arts Festival will run from September 17-20.
- Louise Scott
