Andy Serkis reprises his role as Gollum in "The Hobbit: An
Unexpected Journey," to be released worldwide this week, but
his main role this time was as a second unit director,
shooting battle sequences in 3D for director Peter Jackson.
Queenstown and Glenorchy as Isengard and Lothlorien, the
"ridiculously beautiful" drive between them and Hobbit-style
hiking experienced in the Wakatipu are promoted in the latest
evolution of Tourism New Zealand's "100% Middle-earth, 100%
Pure New Zealand" campaign.