Tourism New Zealand chief executive Kevin Bowler says he is
"highly impressed" by the depiction of New Zealand as the
"home of Middle-earth" in the second trailer for The
Hobbit: An Unexpected Journey, released last week.
Splitting The Hobbit into three films will spread the
international tourism dividends for Queenstown, Otago and
other filming locations in New Zealand over more years than
anticipated, tourism chiefs say.