Sony is working on 3D televisions that don't need special
glasses, joining a race with rival Toshiba, but it sees cost
and technological hurdles to overcome before they can go on
sale.
Toshiba said earlier this week it is working on glasses-free
3D TVs, although no decision had been made on when they will
go on sale.
Mainstream 3D TVs now on sale, such as those from Panasonic
and Sony, require glasses. But there are already screens that
don't require glasses, mainly intended for store displays.
They require the viewer to stand in specific spots for the 3D
effect to emerge, and the image quality is much lower than
that of screens using glasses.
"Seeing 3D without glasses is more convenient," Sony Senior
Vice-president Yoshihisa Ishida said at the company's Tokyo
headquarters. "We must take account of pricing before we can
think about when to start offering them."
Sony showed its latest 3D products for the Japanese market,
including flat-panel TVs and Blu-ray recorders.
Sony said it plans to be No. 1 in market share in Japan in 3D
TVs and 3D players and recorders, taking advantage of its
position as an electronics maker with a movie studio.
Sony said it would start selling in Japan next month two
films and two music videos in 3D, and planned home software
of 3D theater releases, including a 3D "Spider-Man" opening
in 2012.
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