This year we'll see new video game machines, a new version of
Windows and maybe even an Apple-branded television. But don't
get your hopes up too high. My prediction is that those and
several other eagerly anticipated tech products will prove
disappointing.
Here's my forecast for some of the top tech duds for the
year:
WINDOWS 8 WILL BE THE NEXT VISTA: The conventional
wisdom about Microsoft's Windows operating system is that
every other version is a winner, but the ones in between you
generally want to avoid. Those latter versions usually
introduce a major change in the way the operating system
works or looks, while the others typically refine those
changes and fix all the random bugs and problems they
introduce.
That dynamic seems almost certain to play out again this year
- in spades - when the company releases Windows 8, the
successor to the popular Windows 7. The new version
drastically changes the look and feel of Windows.
With it, Microsoft is also pushing a big change in how
developers write applications. And the software is being
designed to run on both tablets and PCs, which is likely to
result in a Frankenstein monster that works well on neither.
Look for companies and even consumers to hold out for Windows
9.
NEW GAME MACHINES GENERATE LITTLE BUZZ: Time was when
the world would be abuzz at the prospect of a new game
machine - much less two. But those days have passed.
This year, Sony and Nintendo will debut the PlayStation Vita
and the Wii U, respectively. My bet? The world will yawn.
Sales of Nintendo's 3DS handheld - the last new game device
to hit store shelves - were so disappointing that the company
cut the price within six months.
And reports out of Japan indicate that after an initial
flurry, sales of the Vita, which hit shelves there early,
fell off a cliff.
Mainstream consumers have moved on to other ways to play,
whether on smartphones or tablets or revitalized older
machines, like Microsoft's Xbox 360.
TABLET TABLES TURN: Apple has had the tablet market
basically to itself since it launched the iPad nearly two
years ago. But thanks to Amazon, that's going to change.
Its Kindle Fire tablet has been the giant e-tailer's
best-selling item since the company unveiled it in September,
and Amazon says it has sold "millions" of them. I'm betting
that with its relatively low price and strong suite of
software, the Fire's success has only just begun. And I think
that's going to force Apple to respond.
Steve Jobs famously decried 7-inch screens such as the one
the Fire uses, but Jobs is no longer around. Apple faces the
prospect of losing its lead if it doesn't offer a 7-inch
iPad.
SMARTPHONE RACE EFFECTIVELY ENDS: Some prominent
analysts think the smartphone market will see a big shake up
this year when Nokia starts shipping Windows Phone 7 devices
to the United States and other markets.
Some are predicting that within a few years, Windows Phone 7
devices will represent about 20 percent of the smartphone
market.
I don't see it. In fact, I think the smartphone battle is
largely won already and will be over by the end of the year.
Google's Android, already the dominant smartphone operating
system, will cement its lead.
Apple's iOS, which underlies the iPhone, will displace
Nokia's Symbian as the distant No. 2 operating system. And
everything else will fade away.
Nokia has already abandoned Symbian. Research In Motion has
delayed the release of phones running its next-generation
operating system, which will likely prove a fatal mistake.
And even with Nokia's backing, Windows Phone 7 shows no signs
of being anything but a bust.
It might have been different if Nokia made it easy for its
longtime Symbian customers to switch to Windows Phone 7. But
it didn't, and they won't.
APPLE'S TELEVISION WILL BE A RATINGS DISASTER: The
basic formula for Apple's success has been taking complex,
niche products and turning them into mass-market ones by
making them easy to use and, in recent years, competitively
priced. That formula led to the iPod, the iPhone and the
iPad.
Apple appears ready to try it again with "smart" televisions
- those that are Internet-connected and can run applications.
Anyone who's tried one knows that smart TVs can be painfully
difficult to use. I have little doubt that Apple can and will
make things better. But I don't think it can price them
competitively because TVs today are sold at or near cost,
something Apple would be loath to do.
TVs aren't music players or phones. People buy them far less
often, and few are going to junk their current TV for an
Apple one, no matter how great it is.
What's more, price and size matter a lot more to consumers
than features; few are going to spend potentially hundreds of
dollars extra - or trade down to a smaller set for the same
price - just to get Apple's special sauce.
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