There are more mobile phones in the country than there are
people, a study has found.
Global market research firm TNS surveyed people in 58
countries, including New Zealand, about the behaviours and
motivations of mobile users.
It found that in the past 12 months, New Zealanders had
increased their use of smartphones.
Those leading the charge were aged 31-40, with almost half of
people in that age category owning a smart phone.
Those aged 22-30 followed closely behind.
It also found there were 5,020,000 mobiles in New Zealand.
The population is 4,433,087.
TNS New Zealand director David Thomas said New Zealanders
across all demographics were also becoming more willing to
spend more on their next device.
TNS surveyed 48,000 people in 58 countries.