Kevin Systrom, chief executive of Instagram, the popular
photo-sharing app now owned by Facebook, speaks during an
interview with Reuters at the LeWeb technology conference
in Aubervilliers, near Paris. Photo by Reuters
Instagram appears to have calmed the backlash over its
new privacy and terms of service policy after rejecting claims
it's going to sell users' photographs.
The popular online photography app caused controversy after
publishing new rules widely interpreted as a plan to begin
selling users' photos to third parties, royalty free.
Co-founder Kevin Systrom clarified the company's intentions
today and said there are no plans to sell user-generated
content or any plans to allow photos to be used in adverts.
"To be clear: it is not our intention to sell your photos. We
are working on updated language in the terms to make sure
this is clear," he wrote on the Instagram blog.
Instagram suggested its real aim in updating the user terms
was to allow individual users and companies to pay to promote
their content, in the same way that's currently allowed on
Facebook and Twitter.
Publicly-listed Facebook bought Instagram earlier this year
and is looking at ways to help bolster the photo app's
"We envision a future where both users and brands alike may
promote their photos & accounts to increase engagement
and to build a more meaningful following," Mr Systrom added.
Dave Holmes, who runs the popular @Australia Instagram
account, said Mr Systrom's response should calm fears among
users, many of whom had vowed to close their accounts.
"I don't think it will turn out to be as bad as people
think," he told AAP.
"For me personally, I am just happy to be attributed if/when
any of my shots get used."
Sydney-based Instagram user Karen Parkinson said she didn't
care - even if the company did use her pictures.
"It doesn't bother me at all," she said.
"The fuss will die down in a couple of days."
University of Melbourne social media expert Dr Lauren
Rosewarne suggested the backlash would also be shortlived.
"Like most things like this, I suggest that the market will
sort itself out," she said.