The HTC One is made of aluminum and features a high-resolution 4.7-inch screen with a full HD 1080p resolution. Its screen has a 468-pixel density - possibly the greatest of any current smartphone.
HTC, however, is trying to set its phone apart from the crowd with top-of-the-line features in areas other than the screen.
For starters, the HTC One will include HTC BoomSound, which means it will have two dual front-facing speakers.
HTC is also boasting about the device's UltraPixels Camera, which is supposed to take better photos in low-light situations but limits the image's resolution.
The company also announced HTC Zoe, a feature that allows the device to take a flurry of pictures that are put together to create three-second snippets, similar to GIF files.
The HTC One also has an infrared sensor in its power button that allows it to be used as a TV remote with the use of an app.
On the software side, HTC announced BlinkFeed, a feature that lets users stream content from their social networks as well as news sites onto their device's home screen.
The HTC One uses a 1.7-GHz quad-core Snapdragon 600 processor and will have 32 or 64 gigabytes of storage. The phone will come in black or silver and will be available from AT&T, T-Mobile and Sprint in late March.