Facebook will unveil a new look for its popular "newsfeed"
next week, the latest move by the web company to revamp key
elements of its 1 billion member social network.
Facebook will showcase the newsfeed makeover at a media event
on March 7 at its Menlo Park, California headquarters, the
company said in an emailed invitation to reporters.
The event will be Facebook's second high-profile product
event this year, following the rollout of its social search
feature in January.
Facebook's newsfeed, which displays an ever-changing stream
of the photos, videos and comments uploaded from a user's
network of friends, is one of the three "pillars" of the
service, along with search and user profiles, chief executive
Mark Zuckerberg has said.
The last major update to Facebook's newsfeed was in September
2011. Since then, the company has incorporated ads directly
into the feed and the company has shifted its focus to
creating "mobile first experiences," as more people now
access the social network every day on mobile devices than on
desktop PCs.
The mobile version of Facebook still lacks many of the
features available on the PC version, said Brian Blau, an
analyst with industry research firm Gartner.
"So maybe this is a way to bring some of that together," he
said.
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