A decline in mobile phone
shipments to New Zealand shows most people have already made
the transition to some form of smartphone, says an
About 2.6 million devices were shipped to Australasia in the
second calendar quarter of the year, according to
International Data Corporation (IDC).
That represents a slump of 20 per cent compared to the same
period last year and a five per cent decline from the first
Aman Bajaj, an analyst for market research firm IDC, said
demand for smartphones had plateaued because most people had
now moved from feature phones to smartphones.
"The slowdown in replacement demand shows the majority of
end-users having already made the jump over to a smart
device. That progression has already taken place."
Bajaj said there would still be people who wanted to upgrade
from one smartphone to the next, but the "phenomenal
growth"in the smartphone market was now over.
Feature phones - which Bajaj described as "the older types of
phones"- now accounted for less than a fifth of mobile phone
shipments to New Zealand and Australia.
Shipments of feature phones fell by over 45 per cent in the
second quarter compared to a year ago.
The fall in smartphone shipments was more moderate but came
despite major product launches in the quarter, such as
Samsung's Galaxy S4, Bajaj said.
Android beat iOS as the leading operating system in the
market and those two players accounted for more than 90 per
cent of all smartphones shipped into the region.
Bajaj said other platforms faced "an uphill task in luring
end-users from these well established platforms".
Windows took the third spot in the quarter, and struggling
BlackBerry lagged behind in fourth.
- By Ben Chapman-Smith