Designer and model Susan Brennan of Orchard Lake, Michigan presents her dress named "Romance on a Roll" after taking first prize at the 10th annual toilet paper wedding dress contest in Midtown, New York. The materials used to make the dress include 20 rolls of toilet paper, white and clear tape, glue and thread. Photo by Reuters
There was something old, something new, something borrowed
and something double-ply for 10 designers who battled it out
on for $10,000 and the top prize in the 10th annual toilet
paper wedding dress contest held in New York City.
The elaborate gowns, headpieces, purses and lacey veils
showed off at the competition could be made of nothing but
rolls of Charmin Ultra Soft toilet paper, and materials like
glue, tape and thread, organizers of the event by
"I am blown away," said Kate Pankoke, a contest judge who
also owns Elaya Vaughn Bridal and was a contestant on seasons
11 and 12 of the reality television show Project Runway.
"It's really impressive what they can get toilet paper to
do," she said.
The gowns - some long and flowing and others cut off above
the knees - were adorned with intricate toilet paper pearls
The winning dress, named Romance on a Roll and crafted by
28-year-old Susan Brennan of Orchard Lake, Michigan, took
some 20 rolls to craft.
The ornate, full-length gown was dotted with complex floral
and lace designs, and could be detached at the waist to
reveal a 1920's flapper-inspired dance dress underneath.
It took a month of work, said Brennan, who co-owns the online
boutique Fare Oak and is a professional cheerleader for the
"There was toilet paper everywhere," she said.
But the work was well worth it for the three-time winner,
with her dress earning the $10,000 prize.
"It's not even fully hit me yet," Brennan said. "I'm just
Laura Gawne and Susan Bain started the contest a decade ago
as a way to promote their website, Cheap-Chic-Weddings.com.
Initially they received just a handful of submissions, but 10
years later the pair had to sort through 1,491 entrants to
crown a winner.
"The bar has risen every year," Gawne said. "This contest has
just taken on a life of its own."
The contest, complete with a runway judging, was held on the
rooftop balcony of the Sanctuary Hotel in Manhattan and was
sponsored by Procter & Gamble's Charmin toilet paper.