Looking for a McDonald's in Australia this month? You may
bump into a "Macca's" instead.
The international fast food giant will temporarily change
signs at selected stores across the country to "Macca's," the
affectionate Australian nickname for the chain, in
celebration of Australia Day, which falls on January 26 - a
move that is its first such globally.
"We're incredibly proud to embrace our 'Australian-only'
nickname," said Mark Lollback, the company's chief marketing
officer in Australia, in a statement.
"What better way to show Aussies how proud we are to be a
part of the Australian community than change our store signs
to the name the community has given us?"
Surveys have showed at least 50 percent of Australians use
Thirteen stores will change their store signage this week,
starting from the state of New South Wales today, the company
said. The regular signage will return from February 4.
Australian English has a number of unique turns of phrase.
According to a national survey, "Macca's" is the second most
recognised Australianism, just behind "footy" for Australian
The popularity of the nickname has also prompted McDonald's
to call on Macquarie Dictionary, the authority on the English
language in Australia, to include "Macca's" in their online
version, a proposal supported by one third of Australians,
the company said.