Embrace your 'inner bogan', Aussies told

The leader of Queensland's Palmer party says there's a bit of bogan in all of us, and Australians need to accept it.

Alex Douglas has mounted a colourful defence of emails he wrote to a former Palmer party candidate, in which he spoke of junk-food eating bogans living empty lives.

The emails were leaked to the media by disgruntled former PUP candidate, Marti Zucco, who stood for a Tasmanian seat in the federal election.

"Bogans have ... inherited the earth and the world is full of them demanding their right, in an odd way, to be heard," Dr Douglas wrote in the emails, published in The Courier-Mail.

"The interesting observation about Boganland is not just how common it is now but how the sufferers just copy one another so quickly with each trend ...

"It is no longer satisfactory that they will just buy (and wear) ugg boots, watch Big Brother, choke on a diet of grease, dye their bright purple (sic), tatoo (sic) and rejoice in their ignorance."

He also had some theories about why Palmer party senator-elect Jacqui Lambie did so well in Tasmania.

He said she had an "ace up her sleeve" because she came from Boganland, and she was "from a world we see daily and quietly hope will disappear".

On Thursday, Dr Douglas said he did not resile from his comments, which were intended to demonstrate that Mr Zucco's poor polling came down to his failure to connect with bogans.

"There's a bit of bogan in all of us and you've got to come down to that level," Dr Douglas told AAP.

"That way voters will tell you what's going on."

He said people must now accept that boganism was part of being Australian.

"We're all bogans. I'm a bogan because I'm overweight.

"There is a bit of bogan in all of us. Sometimes the truth hurts, I understand this."

Dr Douglas made reference to Australians' love for the movie The Castle to demonstrate his point.

"Why do they like Darryl Kerrigan? Because he's a bogan. Why do they like the solicitor who works for him? Because he's a bogan."

Dr Douglas said politicians had to embrace their inner bogan in order to interact in a meaningful way with voters.

"We are all like that. When you want to talk to people you've got to talk to them as they are, not as you imagine the world to be," he said.

He said he didn't think Ms Lambie would be offended.

"I think Jacqui Lambie is a very good candidate because she understands that, she really does ... That's why she probably got the vote.

"Maybe (motoring party senator-elect) Ricky Muir is the same, but he is part of the real world."

"Everyone has got to stop making value judgments about people and see that all of that is the fabric, or the kaleidoscope, of the real world."

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