NSW police slam king-hit internet craze

A violent phenomenon sweeping the world, known as "Knockout", where vulnerable bystanders are king hit, won't be tolerated in NSW, Police Commissioner Andrew Scipione says.

The craze stems from the video game the Ultimate Fighting Champion and has been linked to deaths in the US with perpetrators uploading YouTube videos of their vicious, random attacks.

The aim is to sneak up from behind and knock out an unsuspecting victim with one hit.

"This is the sort of phenomenon that is circling the world because it's that '15 seconds of fame'," Mr Scipione told reporters on Wednesday.

"I, for one, don't even want to think about it coming here.

"People are preyed upon, not because of who they are or what they are carrying, but simply because they are vulnerable."

The commissioner made it clear that police "will come down like a tonne of bricks" if the craze starts in NSW.

He highlighted one shocking incident in New Jersey, US, in September, where a 46-year-old man was found dead on the streets.

He was left with a broken neck and found lodged between two iron fence posts.

"When they got to the bottom of that particular matter, the reality was two 14-year-old boys were involved in that king-hit game," he said.

While no assaults in NSW have been linked to the craze, there have been a number of high-profile king-hit attacks in Sydney.

Thomas Kelly, 18, died after being hit in Kings Cross last July.

Kieran Loveridge received a minimum four-year jail term in November for the teen's death.

The latest warning comes after NSW Police along with law enforcement agencies across Australasia launched their annual blitz against alcohol-related violence this weekend.

Operation Unite will take place this Friday and Saturday night with hundreds of extra NSW officers targeting drunken troublemakers.

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