Sarah Todd
Fees for international students at the University of
Otago will increase by as much as 21.7% next year, after staff
said its existing prices did not match its reputation for
quality tuition and degrees.
The falling New Zealand dollar and fee increases at other
institutions meant Otago needed to restore relativity with
its competitors, pro-vice-chancellor (international) Prof
Sarah Todd told a university council meeting last week.
The main competitors were institutions in other parts of New
Zealand and in Australia.
Students searching for an overseas university at which to
study had "price-quality perceptions" based on factors such
as a university's age, history, reputation, ranking,
location, fees and the quality of its marketing.
If fees at Otago - ranked as New Zealand's top research
university - were too low, a "dislocation" could occur in
students' minds, she said.
She likened it to a person looking at a pair of jeans in an
upmarket menswear store which were the same price as jeans
from a chain store.
"If the price looks unusually cheap, they will wonder why. It
is the same with a university. We are a provider of goods and
services just like anyone else."
New Zealand universities were also more attractive to
international students because of this country's falling
dollar, Prof Todd said.
"While it is unclear how much longer we will enjoy the
currently favourable conditions, the low value of the dollar
means we are tracking as much as 60% cheaper on affordability
matrices in some key markets compared to the same period last
year."
Otago's key markets are the United States, China and
Malaysia.
About 2270 international students are enrolled this year from
more than 90 countries.
About three-quarters of them pay international fees, while
the remainder - PhD students and students from universities
with reciprocal fee agreements with Otago - pay the same fees
as New Zealand-born students.
New Zealand universities must ensure international fees cover
tuition costs so international students are not being
subsidised by domestic students.
In the past, fee increases have been about 5% a year, but the
council agreed with Prof Todd's recommendation to increase
most fees by much more than that next year.
Student representative Simon Wilson voted against the
increase.
Edwin Darlow abstained from voting.
Nil fee increases were adopted for two courses, with fee
rises for the majority of the rest ranging from 6.4% to
21.7%.
Of the 306 courses listed, fees for 201 will rise by 10% or
more.
The large fee increases only apply to international students
enrolling for the first time next year.
The university guarantees their fees will only rise by 5% per
annum for the rest of the time they are at Otago.
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