Doubtless there will be those on the Dunedin City Council and
elsewhere to whom it makes complete sense, but to others,
including those ratepayers already angered by and deeply
opposed to the council's backing of the new Forsyth Barr
Stadium, this week's revelations of a restructured
Highlanders rugby board on which will sit a council-appointed
director can only have come as a surprise.
It will serve to reinforce the view of some - already widely
expressed - that the ratepayer is subsidising the sport of
rugby in the city not only at a cost to his or her pocket,
but to the detriment of other activities.
And, further, it will surely add fuel to the cry heard loudly
hereabouts, and championed on the national stage by Act New
Zealand party leader Rodney Hide, that councils are straying
far too widely from their core business.
The details of the saga of the council-backed and
part-ratepayer funded Forsyth Barr Stadium have been widely
disseminated.
More recently has come news of the purchase by the council of
Carisbrook in a deal widely seen as a bail-out of a
financially moribund Otago Rugby Football Union.
The purchase price for the ground, the car park and a few
union-owned houses is understood to amount to $7 million, and
is thought to encompass the ORFU's $2 million debt to the
council.
The latest chapter in this intertwined tale is the DCC's part
in a major restructuring of the Highlanders franchise by the
New Zealand Rugby Union.
Under the deal struck this week, the Highlanders will receive
financial underwriting for two years from the NZRU and its
board is to be reconstituted.
Formerly, that board comprised three independent
NZRU-appointed directors and four provincial appointees,
traditionally two from Otago, and one each from North Otago
and Southland.
Under the new arrangement, the provincial appointees will
drop to three, the NZRU will retain its three and the seventh
director will be appointed by the DCC.
It is not known yet whether this director will be a
councillor, although that has not been ruled out.
Dunedin City Council chief executive Jim Harland has defended
the move saying it is "entirely appropriate", adding that the
DCC had an active interest in having a successful rugby
franchise in the South.
"The majority of the revenue in the new stadium will come
from professional rugby, and the Highlanders are the vehicle
for that," he said.
"Having an influence at director level will assist the
council to ensure its tenant is as successful as it can be."
Put another way, the council is rightly protecting its
investment, and staving off the inevitable criticism - were
it not thus involved in the franchise - that it has committed
vast amounts of ratepayer funds to a venture over whose
primary revenue streams it has no influence.
Indeed, it might be said that once the funds were committed
to the stadium, it was inevitable that the DCC should become
involved to some extent with its major tenant.
Nor, it seems, is this particularly unusual.
The arrangement has been likened to Dunedin councillors being
appointed to a wide variety of boards, and for example, the
appointment of trustees to the Edgar Centre.
A spokesman for Local Government New Zealand said this week
it was common for councillors to take on such directorships
and the situation was "above board".
This will come as scant consolation to those who feel
strongly that the DCC has exceeded its brief.
Nor does it address questions that loom disquietingly in the
wings.
What should happen if the South were to lose the Highlanders
franchise? The possibility is minimised by some, including
the NZRU, but this is not an entirely absurd notion.
The Highlanders have not returned a profit since 2006.
Falling attendances and on-field results have underscored a
loss of enthusiasm and support for the once buoyant southern
franchise.
Rugby today dances to the tune of its television paymasters -
whence a greater portion of its revenue comes - and should
the Highlanders' fortunes get sucked into the vortex of a
ratings tailspin, the future could be bleak.
International media corporations are not known for their
sentimental beneficence towards poorly performing "assets".
While it could be argued the council's involvement will help
secure the franchise's future long-term here, the prospect
will do nothing to assuage the concerns of those who, with
some force, suggest that ratepayer funds should be put
exclusively towards providing a city's basic amenities.
Nor will it impress those who might allow for some
discretionary deployment of such funds - but only in
rock-solid investments, or community-wide cultural or social
assets.
Whether professional rugby represents such an investment,
many will undoubtedly question.
The council's rugby fixation
The problem the council is faced with is that they are building a rugby stadium - let's face it, posturing aside it's a rugby stadium. They wouldn't be making this move or giving the ORFU $7m for land worth, according to the ORFU, $400k if they weren't worried mostly about the rugby. And considering the outrageous price, $340m and growing, if the stadium's going to be a success as a rugby stadium it has to draw really big crowds year after year or the DCC going to end up with egg on its face. If they're going to draw those crowds they're going to need an actual rugby team - but not just a rugby team, they need one that wins, not just the occasional game but regularly to inspire the fans - this is not an area of expertise that the DCC is particularly known for (nor the ORFU, or their coach it seems). They'll also need to persuade the Highlanders to play home games, well, at home.