Branding name for Dunedin

As a visiting professor for the third time in Dunedin, I have followed with interest your coverage of the attempt to come up with a new branding name for Dunedin.

May a visitor make a suggestion? I suggest "You can do it in Dunedin."

It captures the widely varying tourist attractions in the area, the indefinite noun "it" can apply to anyone's interests (purient or noble), and it has a nice alliterative ring to it.

 

Branding for Dunedin

Though I have lived for several years overseas and then on the outskirts of Auckland, I fondly remember my 14 months living in Dunedin in the 80s. It was cold outside, but people were mostly friendly and welcoming, and the inside culture was good. I haven't been down for a while, so I don't know whether it's still the same. But if it is, then I would suggest the branding motto "Dunedin - warm hearted"