Stadium cold feet? If the sock fits 'get over it'

An enterprising group of Columba College pupils has decided to help Dunedin "get over" Forsyth Barr Stadium by providing warm socks for any cold feet.

The school's Young Enterprise group, Lucrative, came up with the idea of selling socks about three months ago.

The group wanted to create a product to sell the message "get over it", managing director Hayley Jenkins-McCaw (18) said.

The 14 pupils believed they were selling an idea, not just a product, and said they had received positive feedback.

Hayley said the stadium was a "great opportunity for the town" and marketing director Sophie Hutchison (17) said it was "for the community".

The sports socks would sell for $10, with 200 pairs produced initially.

Although the group officially had taken a neutral stance on the controversial stadium, it would be donating 50c from the sale of each pair to the Carisbrook Stadium Trust.

The Young Enterprise scheme, offered through secondary schools, is overseen by the Otago Chamber of Commerce. Groups have to create and market a product or service as part of a business venture.

The socks will be on sale at Carisbrook when the All Blacks play France on Saturday night.