Catlins Coast Incorporated is working on the ''Adopt the Southern Scenic Route'' project to help keep the 115km stretch through the Catlins litter-free, and will begin approaching community groups to each care for their own 5km section.
Catlins Coast Inc projects co-ordinator Kim Dodds said the programme would allow volunteer groups to adopt a section of the Southern Scenic Route in conjunction with Catlins Coast for the purpose of litter control.
''The object is to increase public awareness of the monumental task of managing litter control. With more than 100km of the Southern Scenic Route in the Catlins, litter has become a major problem, detracting from our region's natural beauty.''
Catlins Coast has submitted a plan to the Southland District Council, and will make a presentation to the Clutha District Council over the next month or so.
Mrs Dodds said community groups would be approached to adopt 5km sections of the Southern Scenic Route and agree to pick up litter at least four times a year - in their own time, with no planned clean-ups - for a two-year period.
Catlins Coast would help co-ordinate clean-ups by providing rubbish bags, high-visibility vests and safety tips.
It hoped to put up signs recognising the support of community groups at the northern and southern entry points to the Catlins, listing the groups' names, and was investigating holding awards to coincide with Keep New Zealand Beautiful Week.
''Hopefully, it will encourage a really good community feel.''
Roadside rubbish was a big issue nationally, Mrs Dodds said, with only a small number of people committed to clearing litter from alongside our roads.
The Catlins Area School and Owaka Playcentre had already indicated their support, with plans in place for pupils from the school to take part.
Any groups throughout the Catlins who are keen to take part can contact Catlins Coast.
Catlins Coast Incorporated is also holding beach clean-up days from Surat Bay to Cannibal Bay in north Catlins, and Fortrose in south Catlins, on November 17.
