It is simply: Wanaka NZ.
Gone is the old "protected - the world's first lifestyle reserve'', ousted during a six-month review costing the organisation $15,000.
General manager James Helmore told the Otago Daily Times yesterday it was all about being simple, streamlined, modern and vibrant.
"The revised brand and subsequent logo has taken a more contemporary and sophisticated approach. It's a clean, bold statement that shows a confidence and energy, which aligns with the evolution of Wanaka as a destination.''
Mr Helmore provided examples of how "Wanaka NZ'' would be used, over photos of Roys Peak and Lake Hawea, but said it could and would be applied in many other ways.
"The simplified approach of the new brand lends itself to being easily attached to the wide variety of stories and activities our region has to offer.''
How easily it could be seen on mobile devices had played a big part in its development.
