New Zealand Cricket released the schedule for a revamped T20 tournament and a striking feature is the number of games in Hamilton.
There is a new sponsor on board too. The tournament will be known as the Georgie Pie Super Smash and organisers are unapologetic about their ambitions to maximise television viewers.
For Otago cricket fans it will mean one fewer opportunity to watch their team at the University Oval this summer.
Otago will play four games at Hamilton's Seddon Park but just three at home. The good news is all four games in Hamilton will be televised.
It is a trade-off Otago Cricket Association chief executive Ross Dykes is comfortable with, especially if it means lifting the profile of the domestic game.
''It is clearly a competition designed to fill a TV window and that has been determined and agreed by all of us as the best way to promote domestic cricket and get it on TV ... during a time when there is no competing sport,'' Dykes said.
Dykes conceded it was not an ideal time of year to be playing night cricket but rejected suggestions T20 had been hijacked by the sponsors and Sky Television.
''You could look at it that way if you wish but what we are trying to do is promote the domestic game and promote domestic players. The best way to do that is to promote them via television.''
The timing of the Super Smash will allow the one-day competition some breathing space, though. It had become a rather moribund tournament tacked on at the end of the season.
''We've now got the holiday window devoted to one-day cricket which I think is a really good time for that form of the game. That gives us the opportunity to attract spectators in numbers.''
Hamilton will host the first nine round-robin fixtures, both semifinals and the December 7 final.
The tournament gets under way on November 1 with Otago playing Auckland at Seddon Park. It is the first game in a double-header that day which also features a match between the Northern Knights and the Wellington Firebirds.
The following day the Canterbury Kings will play the Central Stags with the Knights hosting the Volts in the late game.
Otago has two Thursday night home games (November 13 and 20) and a Sunday fixture on November 30.
Sky Sport will televise 27 games, including 17 night games. The tournament also features an expanded three-game finals weekend.
The top three sides will play off for a place in the final at Seddon Park.
In total, Hamilton will host 12 T20 games which raises the question whether that many fixtures will saturate the market.
Dykes accepted it might be too much to expect cricket fans in Hamilton to pack out every match. That could mean lower revenue through gate-takings but some of that shortfall will be recovered through an increase in broadcasting rights and better time slots for the one-day fixtures.
''For domestic cricket to seize an opportunity like this, it is worth a go.''
Dykes said the Otago and Canterbury cricket associations were both at a disadvantage because they did not have the facilities to host night games and could not host a ''weekend of televised cricket like the other four can''.
''If we both had lights then there would have been six weekend rounds at six different venues.''
Super Smash
Otago's draw
November 1: v Auckland Aces, Hamilton
November 2: v Northern Knights, Hamilton
November 8: v Auckland Aces, Hamilton
November 9: v Wellington Firebirds, Hamilton
November 13: v Central Stags, University Oval
November 16: v Canterbury Kings, Christchurch
November 20: v Canterbury Kings, Dunedin
November 23: v Northern Knights, Wellington
November 28: v Central Districts, Napier
November 30: v Wellington Firebirds, Dunedin
