Football: New sponsor to foot the bill

Perfect for those strong-smelling feet.

Otago United will have a sole naming sponsor for the 2011-12 national league season - Gran's Remedy.

The franchise has struggled to stay afloat financially in recent years, and securing a major sponsor will be seen as a positive step.

The foot powder company began in Dunedin in 1982, and now exports its products worldwide.

"We are very proud of our strong ties to Dunedin and Otago, and jumped at the chance to show our support for Otago football and to help further develop the sport throughout the region," Gran's Remedy chief executive Jim Reay said. "We are hopeful that Southern football fans get behind this talented group of guys."

Otago United spokesman Phil Cunningham said the sponsorship deal was "great news" for the team and Southern football.

Otago gets to play its first game in the new Dunedin stadium when it meets powerful Waitakere United on November 6.