Women's rugby had Melodie Robinson, tennis had Anna
Kournikova (and still has Maria Sharapova), motor racing has
Danica Patrick, and mixed martial arts now has a new champion
for women keen to enter the cage, with Ronda Rousey defending
her UFC title recently.
What do all these women have in common? They're all
''hetero-sexy'' and ''easy on the eye'', were or are highly
capable athletes, and are trailblazers in sports dominated by
masculine values and images.
Robinson broke the stereotypes associated with women's rugby
by proving that an ex-model and beauty queen could also get
down and dirty on the rugby field. She has also proved she is
a force to be reckoned with when it comes to breaking down
barriers as the only female rugby commentator with Sky
television.
Kournikova was more eye candy than handy with a tennis
racket, but she helped pave the way for more talented tennis
players such as Sharapova to use their beauty, brains and
brawn to win titles and make a living through sponsors and
endorsements associated with their athletic yet sexy image.
It helps that the attractive Danica Patrick has made history
as the only woman to win a race in the IndyCar Series, holds
the highest finish (third place) by a woman at the
Indianapolis 500, and recently became the first woman to
start on the pole in a Sprint Cup race, and finished a
respectable eighth.
Whether it was a fluke or not, her racing capabilities
against male drivers continue to push the boundaries with
regards to gender expectations.
Liberal feminists, sponsors and corporations gleefully rub
their hands together as television ratings increase with a
good-looking woman behind a fast car. Some of the male
drivers are used to women being used as ''fluff'' during
trophy presentations, so they may be taken aback by the media
questions directed at them about Patrick rather than their
performance.
Rousey has also made a name for herself in MMA. Here is an
athlete with just the right mix of a great story, great
looks, and great ability. Having recently defended her UFC
women's world bantamweight title against Liz Carmouche, she
has become a fighting phenomenon.
The ''Armbar Assassin'' knows how to hype up the attention
and make the most of this exposure. She trash-talks, is the
daughter of a decorated judo champion who used to wake her up
with arm bars, was bullied at school because of a speech
impediment, won a bronze medal in judo, is similar in
appearance to Hunger Games star Jennifer Lawrence, is a
committed trainer and athlete and is unapologetic. She may
have ruffled the feathers of female fighters by talking her
way into a title fight but they are all loving the spotlight
she has shed on their efforts to be taken seriously.
Whether Rousey is doing this for Rousey or for women's rights
is irrelevant. Like Melodie Robinson, Anna Kournikov, Danica
Patrick and other female trailblazers before her, she has
proved she can foot it in the male-dominated world of
professional sport.
She has temporarily broken down the barriers in the MMA world
for women, and while that opening is there, other female
fighters can benefit from the increased exposure and media
attention.
Whether they have the charisma and capability to make the
most of that exposure as Rousey has is another matter. Women
and girls around the world may wish to emulate her
achievements in judo and MMA, but they all need a reality
check because for women to make the big time in professional
sport it takes just the right mix of attractiveness and
athleticism.
Unfortunately, individuals blessed with this mix of genes are
few and far between. In reality, many women can play rugby,
play tennis, race cars and fight, but not all of us will make
a living from it or become household names like Robinson,
Kournikova, Sharapova, Patrick and Rousey.
At least for a short period all of us average-looking females
and amateur athletes can dream that equality is close and
that barriers are nothing but a figment of our imagination.
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